Automatisierte Lead-Erfassung, Bewertung und CRM-Integration auf Basis von HubSpot, Clearbit und Slack

• •Slack Bot Token oder Webhook URL
• •HubSpot API Key
• •HTTP Webhook-Endpunkt (wird von n8n automatisch generiert)
• •Möglicherweise sind Ziel-API-Anmeldedaten erforderlich

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        "content": "## Lead Capture & Auto-Qualification Workflow\n\n**Purpose:** Automatically capture leads from multiple sources, enrich with company data, qualify based on criteria, and route to appropriate sales actions.\n\n**Security:** Uses environment variables for API keys - no hardcoded credentials!\n\n**Flow:** Webhook → Validation → Enrichment → Qualification → CRM/Notifications"
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        "content": "## Webhook Configuration\n\n**Endpoint:** `/lead-capture`\n**Method:** POST\n**Expected Data:**\n- email (required)\n- firstName\n- lastName\n- company\n- phone\n- source\n- message"
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        "content": "## Data Validation Rules\n\n**Required Fields:**\n- Valid email format\n- Email not empty\n\n**Optional Enhancement:**\n- Phone validation\n- Company name validation\n- Source validation"
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        "content": "## Lead Enrichment\n\n**Clearbit provides:**\n- Company size\n- Industry\n- Technologies used\n- Social profiles\n- Location data\n\n**⚠️ Security:** API key stored in credentials, not hardcoded!"
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        "content": "## Lead Qualification Criteria\n\n**High Priority (Score 80+):**\n- Company size >500 employees\n- Tech/SaaS industry\n- Manager+ title\n- Enterprise email domain\n\n**Medium Priority (Score 50-79):**\n- Company size 50-500\n- Relevant industry\n- Business email\n\n**Low Priority (<50):**\n- Small company\n- Personal email\n- Irrelevant industry"
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        "jsCode": "// Lead Qualification & Scoring Logic\nconst lead = $input.first().json;\nconst enrichment = lead.enrichment_data || {};\n\n// Initialize score\nlet score = 0;\nlet qualificationNotes = [];\n\n// Company Size Scoring\nif (enrichment.company?.metrics?.employees) {\n  const employees = enrichment.company.metrics.employees;\n  if (employees >= 500) {\n    score += 30;\n    qualificationNotes.push('Large company (500+ employees)');\n  } else if (employees >= 50) {\n    score += 20;\n    qualificationNotes.push('Medium company (50-500 employees)');\n  } else if (employees >= 10) {\n    score += 10;\n    qualificationNotes.push('Small company (10-50 employees)');\n  }\n}\n\n// Industry Scoring\nconst targetIndustries = ['Technology', 'Software', 'SaaS', 'Finance', 'Healthcare'];\nif (enrichment.company?.category?.industry) {\n  if (targetIndustries.includes(enrichment.company.category.industry)) {\n    score += 25;\n    qualificationNotes.push(`Target industry: ${enrichment.company.category.industry}`);\n  }\n}\n\n// Title/Role Scoring\nif (enrichment.person?.employment?.title) {\n  const title = enrichment.person.employment.title.toLowerCase();\n  if (title.includes('ceo') || title.includes('founder') || title.includes('president')) {\n    score += 25;\n    qualificationNotes.push('C-level executive');\n  } else if (title.includes('director') || title.includes('vp') || title.includes('manager')) {\n    score += 15;\n    qualificationNotes.push('Management level');\n  }\n}\n\n// Email Domain Scoring\nconst email = lead.email || '';\nconst domain = email.split('@')[1];\nconst personalDomains = ['gmail.com', 'yahoo.com', 'hotmail.com', 'outlook.com'];\nif (!personalDomains.includes(domain)) {\n  score += 10;\n  qualificationNotes.push('Business email domain');\n} else {\n  qualificationNotes.push('Personal email domain');\n}\n\n// Revenue Scoring (if available)\nif (enrichment.company?.metrics?.annualRevenue) {\n  const revenue = enrichment.company.metrics.annualRevenue;\n  if (revenue >= 10000000) { // $10M+\n    score += 20;\n    qualificationNotes.push('High revenue company ($10M+)');\n  } else if (revenue >= 1000000) { // $1M+\n    score += 10;\n    qualificationNotes.push('Medium revenue company ($1M+)');\n  }\n}\n\n// Determine qualification level\nlet qualificationLevel;\nlet priority;\nif (score >= 80) {\n  qualificationLevel = 'High';\n  priority = 'Immediate Follow-up';\n} else if (score >= 50) {\n  qualificationLevel = 'Medium';\n  priority = 'Follow-up within 24h';\n} else if (score >= 25) {\n  qualificationLevel = 'Low';\n  priority = 'Add to nurture sequence';\n} else {\n  qualificationLevel = 'Unqualified';\n  priority = 'Archive or reject';\n}\n\n// Return enriched lead data\nreturn {\n  ...lead,\n  qualification: {\n    score: score,\n    level: qualificationLevel,\n    priority: priority,\n    notes: qualificationNotes,\n    timestamp: new Date().toISOString()\n  },\n  enriched_company: enrichment.company || {},\n  enriched_person: enrichment.person || {}\n};"
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        "content": "## High Priority Lead Actions\n\n**Immediate Actions:**\n- Create lead in CRM\n- Notify sales team via Slack\n- Send personalized welcome email\n- Schedule follow-up task\n\n**Data Stored:**\n- All enrichment data\n- Qualification score & notes\n- Source tracking"
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        "text": "🚨 **High Priority Lead Alert!** 🚨",
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        "content": "## Medium/Low Priority Actions\n\n**Medium Priority:**\n- Create lead in CRM\n- Add to nurture sequence\n- Schedule follow-up in 24-48h\n\n**Low Priority:**\n- Add to CRM\n- Add to long-term nurture\n- Monthly check-in"
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      "name": "Marketing benachrichtigen - Mittlere Priorität",
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      "webhookId": "c4c6452c-34e9-4e0c-9fff-4fd93daf81d1",
      "parameters": {
        "text": "📋 New Medium Priority Lead",
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        "channelId": {
          "__rl": true,
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          "value": "={{ $env.SLACK_MARKETING_CHANNEL_ID }}"
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      "name": "Ungültige Daten protokollieren",
      "type": "n8n-nodes-base.noOp",
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        "content": "## Error Handling\n\n**Invalid Data Path:**\n- Log the invalid data\n- Send error notification\n- Return 400 status\n\n**Enrichment Failures:**\n- Continue with basic data\n- Log enrichment errors\n- Use fallback scoring"
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        "content": "## Required Environment Variables\n\n**🔐 Security - No Hardcoded Keys!**\n\n- `APOLLO_API_URL`\n- `SLACK_SALES_CHANNEL_ID`\n- `SLACK_MARKETING_CHANNEL_ID`\n- `CRM_ASSIGNMENT_URL`\n\n**Credentials Required:**\n- Clearbit API\n- Apollo API (HTTP Header Auth)\n- HubSpot API\n- Slack API"
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        "content": "## Integration Sources\n\n**This webhook can receive leads from:**\n- Website contact forms\n- Landing page forms\n- Facebook Lead Ads\n- LinkedIn Lead Gen Forms\n- Webinar registrations\n- Free trial signups\n- Content downloads\n\n**Format:** POST to `/lead-capture`"
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