10 - Suivi du paysage commercial

Intermédiaire

Ceci est unMarket Research, Multimodal AIworkflow d'automatisation du domainecontenant 15 nœuds.Utilise principalement des nœuds comme If, Code, Airtable, HttpRequest, GoogleSheets. Recherche concurrentielle quotidienne automatisée avec SerpAPI, Google Sheets et Airtable

Prérequis
  • Clé API Airtable
  • Peut nécessiter les informations d'identification d'authentification de l'API cible
  • Informations d'identification Google Sheets API
Aperçu du workflow
Visualisation des connexions entre les nœuds, avec support du zoom et du déplacement
Exporter le workflow
Copiez la configuration JSON suivante dans n8n pour importer et utiliser ce workflow
{
  "name": "10 - Business Landscape Tracker",
  "tags": [],
  "nodes": [
    {
      "id": "1be5e364-b985-4ce4-bb52-5f4d4afc8481",
      "name": "🕒 Exécution Automatique (Planifiée)",
      "type": "n8n-nodes-base.scheduleTrigger",
      "position": [
        -2040,
        0
      ],
      "parameters": {
        "rule": {
          "interval": [
            {
              "triggerAtHour": 9
            }
          ]
        }
      },
      "typeVersion": 1.2
    },
    {
      "id": "7e5d5597-0e13-477d-af55-2847cdd4b89c",
      "name": "📄 Lire la Feuille d'Entreprises",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        -1820,
        0
      ],
      "parameters": {
        "options": {},
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "gid=0",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/YOUR_GOOGLE_SHEET_ID_HERE/edit#gid=0",
          "cachedResultName": "Sheet1"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "YOUR_GOOGLE_SHEET_ID_HERE",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/YOUR_GOOGLE_SHEET_ID_HERE/edit?usp=drivesdk",
          "cachedResultName": "Companies List"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "id": "YOUR_GOOGLE_SHEETS_CREDENTIAL_ID",
          "name": "Google Sheets account"
        }
      },
      "typeVersion": 4
    },
    {
      "id": "0942f8f7-220c-48fc-bda0-43b250981475",
      "name": "🧹 Nettoyer et Formater la Liste d'Entreprises",
      "type": "n8n-nodes-base.code",
      "position": [
        -1600,
        0
      ],
      "parameters": {
        "jsCode": "const companies = [];\n\nfor (const item of $input.all()) {\n  // Get company name from the correct field key: \"List\"\n  const companyName = item.json.List;\n\n  if (companyName && companyName.trim() !== '') {\n    companies.push({\n      company: companyName.trim(),\n      row: item.json.row_number || companies.length + 2\n    });\n  }\n}\n\n// Return each company as a separate item\nreturn companies.map(company => ({ json: company }));"
      },
      "typeVersion": 2
    },
    {
      "id": "dd0127ef-28ef-4928-8cdc-6cf0627ac365",
      "name": "🔁 Boucle sur les Entreprises",
      "type": "n8n-nodes-base.splitInBatches",
      "position": [
        -1380,
        0
      ],
      "parameters": {
        "options": {},
        "batchSize": 100
      },
      "typeVersion": 3
    },
    {
      "id": "ee903349-6643-4c97-862c-bd50d2abcd8d",
      "name": "🌍 Rechercher les Concurrents d'Entreprise (SerpAPI)",
      "type": "n8n-nodes-base.httpRequest",
      "position": [
        -1160,
        0
      ],
      "parameters": {
        "url": "https://serpapi.com/search.json",
        "options": {
          "response": {
            "response": {
              "responseFormat": "json"
            }
          }
        },
        "sendQuery": true,
        "queryParameters": {
          "parameters": [
            {
              "name": "q",
              "value": "={{ $json.company }} competitors"
            },
            {
              "name": "hl",
              "value": "en"
            },
            {
              "name": "gl",
              "value": "us"
            },
            {
              "name": "api_key",
              "value": "YOUR_SERPAPI_KEY_HERE"
            }
          ]
        }
      },
      "typeVersion": 4.2
    },
    {
      "id": "a5f9d7d7-a7b2-4325-bbe9-c2feb053f98a",
      "name": "🧠 Extraire les Données Concurrentes de la Recherche",
      "type": "n8n-nodes-base.code",
      "position": [
        -940,
        0
      ],
      "parameters": {
        "jsCode": "const inputData = $input.all();\nconst results = [];\n\nfor (const item of inputData) {\n  const searchResults = item.json;\n\n  // === Helper Functions (same as before) ===\n\n  function extractCompanyName(searchData) {\n    if (searchData.search_parameters?.q) {\n      const query = searchData.search_parameters.q.toLowerCase();\n      const cleanQuery = query\n        .replace(/competitors?/gi, '')\n        .replace(/competition/gi, '')\n        .replace(/vs/gi, '')\n        .replace(/alternatives?/gi, '')\n        .trim();\n      const companyName = cleanQuery.split(' ')[0];\n      return companyName.charAt(0).toUpperCase() + companyName.slice(1);\n    }\n\n    if (searchData.organic_results?.[0]?.title) {\n      const title = searchData.organic_results[0].title;\n      const match = title.match(/(\\w+)\\s+competitors?/i);\n      if (match) return match[1];\n    }\n\n    return \"Unknown Company\";\n  }\n\n  function extractCompetitors(searchData) {\n    const competitors = new Set();\n\n    if (searchData.related_questions) {\n      searchData.related_questions.forEach(q => {\n        q.list?.forEach(item => {\n          const clean = item.replace(/\\.$/, '').trim();\n          if (clean.length > 1) competitors.add(clean);\n        });\n      });\n    }\n\n    if (searchData.ai_overview?.text_blocks) {\n      searchData.ai_overview.text_blocks.forEach(block => {\n        block.list?.forEach(item => {\n          const clean = item.title?.replace(/:$/, '').trim();\n          if (clean?.length > 1) competitors.add(clean);\n        });\n      });\n    }\n\n    if (searchData.organic_results) {\n      searchData.organic_results.forEach(result => {\n        const snippet = result.snippet;\n        if (snippet) {\n          const patterns = [\n            /competitors?[^.]*?include[^.]*?([A-Z][a-zA-Z\\s,&.]+)/gi,\n            /rivals?[^.]*?include[^.]*?([A-Z][a-zA-Z\\s,&.]+)/gi,\n            /competition[^.]*?from[^.]*?([A-Z][a-zA-Z\\s,&.]+)/gi\n          ];\n          patterns.forEach(pattern => {\n            const matches = snippet.match(pattern);\n            if (matches) {\n              matches.forEach(match => {\n                match\n                  .split(/,|\\sand\\s|&/)\n                  .map(name => name.replace(/[^a-zA-Z\\s]/g, '').trim())\n                  .forEach(name => {\n                    if (name.length > 2 && !name.toLowerCase().includes('competitor'))\n                      competitors.add(name);\n                  });\n              });\n            }\n          });\n        }\n      });\n    }\n\n    if (searchData.answer_box?.expanded_list) {\n      searchData.answer_box.expanded_list.forEach(item => {\n        if (item.title) competitors.add(item.title);\n      });\n    }\n\n    return Array.from(competitors).slice(0, 10);\n  }\n\n  function getTopSource(searchData) {\n    return searchData.organic_results?.[0]?.link || null;\n  }\n\n  // === Main Logic ===\n  try {\n    const company = extractCompanyName(searchResults);\n    const competitorsList = extractCompetitors(searchResults);\n    const topSource = getTopSource(searchResults);\n\n    results.push({\n      json: {\n        company,\n        competitors: competitorsList.join(', ') || 'No competitors found',\n        competitor_count: competitorsList.length,\n        top_source: topSource,\n        search_query: searchResults.search_parameters?.q || 'N/A',\n        total_results: searchResults.search_information?.total_results || 0,\n        extraction_timestamp: new Date().toISOString()\n      }\n    });\n  } catch (err) {\n    results.push({\n      json: {\n        error: `Extraction failed: ${err.message}`,\n        company: \"Unknown\",\n        competitors: \"\",\n        competitor_count: 0,\n        top_source: null\n      }\n    });\n  }\n}\n\nreturn results;"
      },
      "typeVersion": 2
    },
    {
      "id": "20193daa-c689-4311-ad39-9f696794712d",
      "name": "🧐 A des Concurrents ?",
      "type": "n8n-nodes-base.if",
      "position": [
        -720,
        0
      ],
      "parameters": {
        "options": {},
        "conditions": {
          "options": {
            "version": 1,
            "leftValue": "",
            "caseSensitive": true,
            "typeValidation": "strict"
          },
          "combinator": "and",
          "conditions": [
            {
              "id": "8a7b6c5d-4321-0987-6543-210fedcba987",
              "operator": {
                "type": "string",
                "operation": "notEquals"
              },
              "leftValue": "={{ $json.competitors }}",
              "rightValue": "No competitors found"
            }
          ]
        }
      },
      "typeVersion": 2
    },
    {
      "id": "1f513736-3963-4045-9eaa-4df3cebfc0e3",
      "name": "📊 Journaliser dans la Feuille de Résultats",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        -500,
        -100
      ],
      "parameters": {
        "columns": {
          "value": {
            "Source": "={{ $json.top_source }}",
            "Company": "={{ $json.company }}",
            "Competitors": "={{ $json.competitors }}",
            "Total Results": "={{ $json.total_results }}"
          },
          "schema": [
            {
              "id": "Company",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "Company",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Competitors",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "Competitors",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Total Results",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "Total Results",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Source",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "Source",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            }
          ],
          "mappingMode": "defineBelow",
          "matchingColumns": [
            "Company"
          ],
          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
        "options": {
          "useAppend": true,
          "cellFormat": "USER_ENTERED"
        },
        "operation": "appendOrUpdate",
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "gid=0",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/YOUR_RESULTS_GOOGLE_SHEET_ID_HERE/edit#gid=0",
          "cachedResultName": "Sheet1"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "YOUR_RESULTS_GOOGLE_SHEET_ID_HERE",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/YOUR_RESULTS_GOOGLE_SHEET_ID_HERE/edit?usp=drivesdk",
          "cachedResultName": "Companies Result"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "id": "YOUR_GOOGLE_SHEETS_CREDENTIAL_ID",
          "name": "Google Sheets account"
        }
      },
      "typeVersion": 4
    },
    {
      "id": "d39b91c7-a3c0-45eb-b926-2d668262a899",
      "name": "❌ Journaliser les Entreprises Sans Résultats",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        -500,
        100
      ],
      "parameters": {
        "columns": {
          "value": {
            "Source": "Null",
            "Company": "={{ $json.company }}",
            "Competitors": "No Competetitors Found",
            "Total Results": "0"
          },
          "schema": [
            {
              "id": "Company",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "Company",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Competitors",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "Competitors",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Total Results",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "Total Results",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Source",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "Source",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            }
          ],
          "mappingMode": "defineBelow",
          "matchingColumns": [],
          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
        "options": {
          "useAppend": true,
          "cellFormat": "USER_ENTERED"
        },
        "operation": "appendOrUpdate",
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "gid=0",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/YOUR_RESULTS_GOOGLE_SHEET_ID_HERE/edit#gid=0",
          "cachedResultName": "Sheet1"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "YOUR_RESULTS_GOOGLE_SHEET_ID_HERE",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/YOUR_RESULTS_GOOGLE_SHEET_ID_HERE/edit?usp=drivesdk",
          "cachedResultName": "Companies Result"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "id": "YOUR_GOOGLE_SHEETS_CREDENTIAL_ID",
          "name": "Google Sheets account"
        }
      },
      "typeVersion": 4
    },
    {
      "id": "7910cb3e-88e7-4716-82ad-89bec10409a8",
      "name": "🗃️ Synchroniser vers Airtable",
      "type": "n8n-nodes-base.airtable",
      "position": [
        -280,
        0
      ],
      "parameters": {
        "base": {
          "__rl": true,
          "mode": "list",
          "value": "YOUR_AIRTABLE_BASE_ID_HERE",
          "cachedResultUrl": "https://airtable.com/YOUR_AIRTABLE_BASE_ID_HERE",
          "cachedResultName": "Test"
        },
        "table": {
          "__rl": true,
          "mode": "list",
          "value": "YOUR_AIRTABLE_TABLE_ID_HERE",
          "cachedResultUrl": "https://airtable.com/YOUR_AIRTABLE_BASE_ID_HERE/YOUR_AIRTABLE_TABLE_ID_HERE",
          "cachedResultName": "Table 1"
        },
        "columns": {
          "value": {
            "Source": "={{ $json.Source }}",
            "Company": "={{ $json.Company }}",
            "Competitors": "={{ $json.Competitors }}",
            "Total Results": "={{ $json[\"Total Results\"] }}"
          },
          "schema": [
            {
              "id": "id",
              "type": "string",
              "display": true,
              "removed": false,
              "readOnly": true,
              "required": false,
              "displayName": "id",
              "defaultMatch": true
            },
            {
              "id": "Company",
              "type": "string",
              "display": true,
              "removed": false,
              "readOnly": false,
              "required": false,
              "displayName": "Company",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Competitors",
              "type": "string",
              "display": true,
              "removed": false,
              "readOnly": false,
              "required": false,
              "displayName": "Competitors",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Total Results",
              "type": "number",
              "display": true,
              "removed": false,
              "readOnly": false,
              "required": false,
              "displayName": "Total Results",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "Source",
              "type": "string",
              "display": true,
              "removed": false,
              "readOnly": false,
              "required": false,
              "displayName": "Source",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            }
          ],
          "mappingMode": "defineBelow",
          "matchingColumns": [
            "Company"
          ],
          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
        "options": {},
        "operation": "upsert"
      },
      "credentials": {
        "airtableTokenApi": {
          "id": "YOUR_AIRTABLE_CREDENTIAL_ID",
          "name": "Airtable Personal Access Token account"
        }
      },
      "typeVersion": 2.1
    },
    {
      "id": "b299cf8f-6b5e-48f2-adb4-2794ad4220aa",
      "name": "Note adhésive",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -2140,
        -340
      ],
      "parameters": {
        "color": 5,
        "width": 280,
        "height": 640,
        "content": "## Auto Run (Scheduled)\n\n**Description:**\n\n⏰ This is the starting point of the workflow. It runs automatically based on your configured schedule—no manual trigger needed."
      },
      "typeVersion": 1
    },
    {
      "id": "e21ba623-5589-4781-a131-31afbee80431",
      "name": "Note adhésive1",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -1840,
        -340
      ],
      "parameters": {
        "color": 3,
        "width": 600,
        "height": 640,
        "content": "## Loop Over Companies\n\n**Description:**\n\n📋 Fetch companies from a Google Sheet (List column).\n\n🧹 Clean and format data, removing empty entries and attaching row numbers.\n\n🔁 Send companies into the flow using a Lopp Over node for processing.\n"
      },
      "typeVersion": 1
    },
    {
      "id": "38ce6a00-5b57-47a2-9cce-e2deaa67e285",
      "name": "Note adhésive2",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -1220,
        -340
      ],
      "parameters": {
        "color": 4,
        "width": 220,
        "height": 640,
        "content": "## Search Company Competitors (SerpAPI)\n\n**Description:**\n\n🔍 For each company, this node sends a GET request to SerpAPI with the query {company} competitors, returning structured search result JSON for further parsing."
      },
      "typeVersion": 1
    },
    {
      "id": "78b206db-221d-426c-aa15-1115c2266cc8",
      "name": "Note adhésive3",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -980,
        -340
      ],
      "parameters": {
        "width": 420,
        "height": 640,
        "content": "## Extract & Check Competitors\n\n**Description:**\n\nExtracts the company name, up to 10 competitors, and top source from SerpAPI results.\nThen checks if any competitors were found:\n\n✅ Yes → Send to Google Sheet + Airtable\n\n❌ No → Log as failed search"
      },
      "typeVersion": 1
    },
    {
      "id": "6ef49329-b2a7-44ad-9226-d2c61dc996e7",
      "name": "Note adhésive4",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -540,
        -340
      ],
      "parameters": {
        "color": 6,
        "width": 460,
        "height": 640,
        "content": "## Log Results to Sheets & Airtable\n\n**Description:**\n\nLogs successful competitor data to Google Sheets ✅\n\nLogs failed searches separately ❌\n\nBoth flows sync to Airtable for unified storage 📥"
      },
      "typeVersion": 1
    }
  ],
  "active": false,
  "pinData": {},
  "settings": {
    "executionOrder": "v1"
  },
  "connections": {
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  }
}
Foire aux questions

Comment utiliser ce workflow ?

Copiez le code de configuration JSON ci-dessus, créez un nouveau workflow dans votre instance n8n et sélectionnez "Importer depuis le JSON", collez la configuration et modifiez les paramètres d'authentification selon vos besoins.

Dans quelles scénarios ce workflow est-il adapté ?

Intermédiaire - Étude de marché, IA Multimodale

Est-ce payant ?

Ce workflow est entièrement gratuit et peut être utilisé directement. Veuillez noter que les services tiers utilisés dans le workflow (comme l'API OpenAI) peuvent nécessiter un paiement de votre part.

Informations sur le workflow
Niveau de difficulté
Intermédiaire
Nombre de nœuds15
Catégorie2
Types de nœuds8
Description de la difficulté

Adapté aux utilisateurs expérimentés, avec des workflows de complexité moyenne contenant 6-15 nœuds

Auteur
Avkash Kakdiya

Avkash Kakdiya

@itechnotion

🚀 Founder of iTechNotion — we build custom AI-powered automation workflows for startups, agencies, and founders. 💡 Specializing in agentic AI systems, content automation, sales funnels, and digital workers. 🔧 14+ years in tech | Building scalable no-code/low-code solutions using n8n, OpenAI, and other API-first tools. 📬 Let’s automate what slows you down.

Liens externes
Voir sur n8n.io

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Catégories

Catégories: 34